Restaurant Feasability Evaluation, Restaurant Evaulation SacramentoFeasibility Questionnaire - We do the research to ensure you will Succeed! Call today: 916-532-1377- Define areas from which you expect to draw customers (primary, secondary and tertiary trade areas)
- Provide Demographic analysis --- age, income, wealth, education, employment rate, etc.
- Provide analysis of local population attributes such as lifestyle, culture, employment diversity and stability, etc.
- Describe what you noticed while taking a tour of the selected site(s) and the local area. This should include an analysis of Views (is that a junk yard across the street just down the block?)Smells (is that a paper mill nearby?)Noise (too close to a rowdy biker bar?) Pollution (half a block away from a cement factory?)
- Provide an analysis of other restaurants in the target areas to uncover potential missed opportunities or threats .
- Identify and analize direct and indirect competitors
- Analize local traffic volume, traffic patterns, and parking capacity. The analysis should cover both opportunities and threats (ie. major construction down the street?)
- Define and analize the ideal and likely customer profile(s)
- Provide analysis of local restaurant sales performance compared to regional or national averages
- Provide High level pro-forma financial analysis (buildout, lease, equipment, staffing, taxes, liquor license, marketing expenses, revenues)
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